It seems everyone is posting video on their website these days and if they don't have a website then its posted on social networking sites like You Tube or Facebook.  You Tube delivers over 100 million videos a day and video consumption is forecast to increase significantly. The message is clear - video is here and people love it.

One of the greatest benefits of a web video is that is can be played on demand.  Nothing sells like video because video creates a direct connection between you and your target markets.

Web videos can be used as:

• WEBSITE INTRODUCTIONS - make your website stand out from the crowd and give your visitors a warm welcome introduction to your website.
• PRODUCT DEMONSTRATIONS - video can sell your products more effectively than words on a page. You can demonstrate features more easily with web video. This improves sales.
• TRAINING - video is a more effective way to deliver training online. It is a lower cost way of providing a training resource to employees, affiliates and end users of products and services.
• INTERVIEWS - now you can broadcast key messages quickly and cost effectively. Save time money and resources using video web.

Having a video within your website will attract more visitors to your site not only because its more visually pleasing but also because search engines work more efficiently at directing traffic to your website if you have a video.  People who search the web these days will usually find answers in the form of an online video.  Videos, video podcasts and video blogs are the next phase of the digital revolution.

Research shows that we are watching far more online content than you would think, and with online movies, TV shows and even homemade documentaries becoming more prominent the stats are just going to go up and up...

A study conducted by AUT shows;

Of the 78 percent of New Zealanders who use the internet:

• 66 percent have broadband 77 percent check their email every day
• 28 percent use social networking sites such as MySpace and Facebook
• 25 percent have made a friend online, and half of those have gone on to meet an online friend in person
• 13 percent maintain their own website
• 10 percent have a blog

The study data as announced by AUT's Dr Cole, concluded that New Zealand's internet use compared very well with other countries, with New Zealanders reporting the highest internet penetration of any country surveyed this year. The internet was rated above television, radio, newspapers and other people as a source of information.

Researchers at AUT University asked 1430 people about their internet use as part of the World internet Project, a California-run initiative that tracks how people around the world use the internet. The AUT study showed broadband access was better for younger, wealthier and urban-dwelling New Zealanders than for older or poorer people, or those in rural areas.

The survey highlighted the impact the internet is increasingly having as a source of video entertainment. Sixty-one percent of New Zealand respondents said they used a website service to watch videos while only 47 percent downloaded music.

Furthermore, a survey commissioned last year by network technology company Cisco, highlighted that New Zealanders with broadband connections spend much more time surfing the net than watching TV. Those who do have high-speed access are spending an average of 22 hours a week online, compared with 14 hours watching TV. This trend will be expected to accelerate as broadband speeds pick up and content improves. Whilst these stats are impressive, this research is already somewhat outdated, so expect to see new trends and social websites come online with the likes of twitter and whatever else is just around the corner.

The final, and possibly one of the most important benefits of using online video, is that it allows you to strengthen your bond with potential customers so they feel they already know you on some level before you close a sale with them.

Go to our production page to find out what you need to consider for your online video or check out some of our previous video samples.

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